Shaping the Future of Virtual Fashion
Zelig, a West Hollywood startup, is building the future of Virtual Try-On (VTO) with AI, computer vision, and generative AI. As they prepared for their first major market launch, they brought Hakuna in as a strategic design partner.
Zelig, a West Hollywood startup, is building the future of Virtual Try-On (VTO) with AI, computer vision, and generative AI. As they prepared for their first major market launch, they brought Hakuna in as a strategic design partner.
We focused on UX, UI, and design systems, creating seamless experiences that allow users to try on clothes virtually, combine styles, and customize looks in real time. Every interaction was tested and validated to ensure Zelig could deliver a fluid, user-friendly product.
We focused on UX, UI, and design systems, creating seamless experiences that allow users to try on clothes virtually, combine styles, and customize looks in real time. Every interaction was tested and validated to ensure Zelig could deliver a fluid, user-friendly product.
By elevating the existing experience and integrating tightly with the Zelig team, Hakuna played a key role in shaping their go-to-market product. This collaboration positioned Zelig to expand with a more compelling and differentiated VTO experience.
By elevating the existing experience and integrating tightly with the Zelig team, Hakuna played a key role in shaping their go-to-market product. This collaboration positioned Zelig to expand with a more compelling and differentiated VTO experience.
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